How to Make an Avon Business Plan

Selling Avon from home is a livelihood for its five million worldwide representatives. Independent contractors for Avon enjoy the flexibility of working at home on their own schedule and they get to interact with others every day. Even though Avon is a flexible opportunity, each representative is running her own business with the support of headquarters. Contractors should treat Avon as a serious business venture, and as such, a strong business plan is a must.

Describe the business you will be operating, and make sure you understand how a direct sales company like Avon operates. You should have all of this information before you sign up so you can ensure the business model will work for you.

Find out how many representatives there are in your area, along with how many other people are selling cosmetics. Analyse whether or not you have a big enough market to support another representative.

Outline how you plan to run your business. Decide if you will focus on catalogue shows, in-home presentations or a combination of both. Make a list of potential customers and take a survey of them to gauge their interest in Avon products.

Look at your finances to determine how much you are willing to invest in your start-up business. While having products on hand might help sales, you may end up with expired products if they do not sell. Note the commission structure for sales and figure out goals to make your orders profitable.

Determine how long it will take you to break even and start making money once you have started your business. You will need to order business supplies, samples and products to get your business off the ground.

Study sales information from your mentor, if it is available. This should give you an idea of potential sales.

Brainstorm advertising ideas to promote and sell your product. Think outside of the box, and make a list of the ideas you have. Set goals for advertising, the number of parties you wish to have each month and the volume of product you want to sell.

Project your monthly earnings and expenses for the first year. Find concrete costs for business expenses, and estimate the other costs and earnings by talking to other representatives in your area.


Carefully consider your business plan before you start a business with Avon. While many people are successful Avon representatives, others find that their area is saturated with sales people.

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Things Needed

  • Avon representative information
  • Business plan outline

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