Definition of a job advertisement

A job advertisement is placed when a vacancy arises within a company or organisation. Job advertisements can be found in newspapers, online and on notice boards at companies and colleges. A job advertisement should focus on the person a company is trying to attract and the details of the job vacancy, according to

Key Information

The language used in a job advertisement should be simple and sentences short and direct. Bullet points are a useful format to list details like salary, location, start date, role, purpose and experience required.

Attracting Interest reports that the job can be compared to a product, while the readers of the advert are like potential customers. A job advertisement serves to attract readers and communicate important information quickly and clearly. A poorly written job advertisement may attract a poor calibre of candidates.


A job advertisement should not use overly-technical descriptions and should address a reader directly. In addition, the information presented given should be vital and digestible. Although a company logo should be present, it should not dominate the advertisement.

Cite this Article A tool to create a citation to reference this article Cite this Article

About the Author

Based in Manchester, U.K., Natalie Baker has been a freelance beauty and fashion writer since 2009. Her work appears in the beauty pages of "The Detour Magazine" and online at Just Makeup Artists. Baker is experienced in both television and print journalism, and holds a Bachelor of Arts broadcast journalism from Salford University.

Try our awesome promobar!